Nataliz® Mobile App Privacy Policy

Last updated: October 11, 2026

This Privacy Policy explains what the Nataliz® mobile apps for iPhone, iPad and Android (the "App"), published by Nataliz Boutique Shop, LLC ("Nataliz", "we", "us"), collect, how we use it, who we share it with, and how you can control or delete it. It complements the natalizshop.com Privacy Policy, which covers our website and checkout. Questions: contact@natalizshop.com.

1. What the App collects and why

  • Account details (name, email address, password) when you create or sign in to a Nataliz account. Accounts are stored in our Shopify store and used to show your order history and speed up checkout. You can shop and check out as a guest without an account.
  • Orders and payment. Checkout runs inside Shopify's secure checkout; the App never sees or stores your card details. Shipping address, order contents and payment status are stored by Shopify to fulfil your order.
  • Your bag and saved items (wishlist). They are kept on your device. If you have allowed notifications, the App also sends our server a copy of what is in your bag (number of items, the name and photo of the first item) and of the items you saved with the heart (product, photo and price), so we can send the notifications described below. Each update replaces the previous copy.
  • Nataliz® AI chat. Messages you type, the product you are viewing, and any details you choose to share (for example your email address or order number so we can look up your order) are sent to our servers to generate a reply. See section 4.
  • Voice (optional). If you tap the microphone, the audio you speak is sent to our servers to be converted to text, and replies are converted to speech. Recordings are processed to answer you and are not used to identify you.
  • Usage and advertising measurement. The App sends anonymous shopping events (app opened, product viewed, added to bag, checkout started, purchase with the order total) to Google Analytics for Firebase and to Meta (Facebook/Instagram) App Events, using a random identifier generated on your device. We use these events to understand how the App is used, to measure our own Nataliz advertising, and to show Nataliz ads on Google and Meta to people who have used the App. These events are never linked to your name, email or account by us, and are not sold or given to data brokers. On iPhone and iPad the App does not use the advertising identifier (IDFA) and does not ask for App Tracking Transparency permission, because it does not track you across other companies' apps or websites. On Android, Google and Meta may use the Android advertising ID, which you can reset or delete at any time in Settings > Privacy > Ads.
  • Virtual try-on photo (optional). If you tap "See it on me by Nataliz® AI" and take or choose a photo of yourself, that photo is resized on your device and sent once to our servers and to fal.ai (our AI image provider) only to generate a preview of you wearing the selected Nataliz piece. We do not store your photo: it is processed in memory and discarded when the preview is ready; fal.ai keeps the generated preview images for a limited time so the App can display them. The preview is an AI rendering and may differ from the real garment. Camera and photo library access is requested only when you use this feature and is never used for anything else.
  • Push notifications only if you allow them on your phone. See section 2 for exactly what we send, what we keep to do it, and how to turn each kind off.

2. Push notifications

When you allow notifications, we may send you:

  • Order updates (shipped, out for delivery, delivered, and a request to review what you bought), when you are signed in to the App with the email used on the order.
  • Offers and reminders: a reminder if you leave items in your bag, a price drop on an item you saved, a welcome message, a reminder about your app-only discount while it is available, new arrivals, and an occasional message if you have not opened the App for a while.

To do this, our server keeps a record for your phone: your notification token (stored encrypted), the App version, phone model, operating system, language, region and time zone, a random install ID, your email address if you are signed in (stored encrypted), the number of items in your bag and the name and photo of the first one, the items you saved and their prices, when you open and leave the App, whether you completed a purchase, which notifications we sent you and whether they were delivered or tapped, and your notification choice. We also record the country your connection appears to come from when the App is opened. We use this only to send and measure our own notifications, to avoid sending you a reminder for something you already bought, and to understand how the App is used. We do not sell it.

Your choices. In the App, open the menu and tap Notifications to turn Offers and reminders off at any time; we stop sending them to that phone right away. Order updates are service messages about orders you placed and are not part of that switch; you can stop all notifications in your phone's settings (iPhone: Settings > Notifications > Nataliz; Android: Settings > Apps > Nataliz > Notifications). We send at most one offer or reminder per day, and none between 11 pm and 8 am by your phone's clock.

Delivery. Notifications are delivered through Apple Push Notification service on iPhone and iPad and Google Firebase Cloud Messaging on Android, which receive the notification text and your notification token to deliver it.

3. What the App does not do

The App does not collect your precise location, contacts or health data, and only uses a photo you explicitly choose for the virtual try-on preview (section 1); does not sell your personal information; and does not show third-party advertising inside the App. Anonymous shopping events are shared with Google and Meta only to measure and show our own Nataliz ads (see section 1).

4. Nataliz® AI and third-party AI services

Nataliz® AI is our shopping assistant. Before your first message the App asks for your permission and explains the following:

  • What is sent: your chat messages, the product page you are on, and any personal details you type (such as your email address or order number). If you ask about an order, we look it up in our Shopify store and in ParcelPanel (our shipment-tracking provider) so we can answer.
  • Who it is sent to: our own servers (app.natalizshop.com, hosted on Google Cloud), and Anthropic, PBC, whose Claude model generates the replies (Anthropic privacy policy). If you use voice, your speech audio and the reply text are sent to OpenAI for speech-to-text and text-to-speech (OpenAI privacy policy). If you use the virtual try-on, your photo is sent to fal.ai to render the preview (fal.ai privacy policy). Under our agreements these providers process the data only to provide the service and do not use it to train their models.
  • Chat transcripts are kept by Nataliz for customer-service quality. If you give us your email during a chat, we email you a copy of the conversation when it ends (sent through Brevo, our email provider) and our support team may review it to help you.

Nothing is sent to any AI service until you tap "I agree" in the App. If you decline, the rest of the App works normally.

5. Who we share data with

We share personal data only with providers that help run the store, and only for that purpose: Shopify (store, accounts, orders, checkout and payments), Google Cloud (hosting and our notification server), Apple and Google (delivering push notifications), Google Analytics for Firebase and Meta Platforms (anonymous shopping events for analytics and our own advertising), Anthropic (AI replies), OpenAI (voice only), fal.ai (virtual try-on images only), ParcelPanel (shipment tracking), Brevo (transactional emails), and our shipping carriers. We may also disclose information when required by law. Each provider is contractually required to protect your data to at least the standard described here.

6. Delete your account and data

You can delete your Nataliz account directly in the App: tap the account icon (the person symbol at the top right of the Home screen), sign in, and tap Delete My Account, then confirm. This immediately deletes your account and personal details from our store, erases the notification record we keep for your phone (email, bag, saved items and history), and erases everything the App keeps on your phone (sign-in, wishlist, chat history, analytics identifier and consents). If you open the App again afterwards, your phone registers again as an anonymous device without your email. Where an account has past orders, Shopify anonymises the customer record instead of destroying it, because we are legally required to keep order and tax records; those records are no longer linked to you. You can also email contact@natalizshop.com and we will complete the deletion, including the notification record, within 30 days and confirm by email.

7. Retention

Account data is kept until you delete your account. Order records are kept as long as tax and accounting law require. Chat transcripts are kept for up to 12 months. The notification record for a phone is deleted when you delete your account, and automatically after 18 months without the App being opened. Try-on photos are not retained; generated previews are kept by fal.ai for a limited time. Anonymous analytics are kept per Google Analytics' and Meta's default retention (up to 14 months for Google, up to 180 days for Meta app events).

8. Your rights

You may access, correct, export or delete your personal data, or object to its processing, at any time by using the App or emailing contact@natalizshop.com. Residents of California, the EU/UK and other regions with privacy laws have the rights those laws grant, including the right to complain to your data protection authority.

9. Children

The App is intended for adults and is not directed at children under 13 (or 16 where applicable). We do not knowingly collect their data; contact us if you believe a child has provided it and we will delete it.

10. Changes

We will post updates on this page and change the date at the top. Significant changes will be announced in the App.

Nataliz Boutique Shop, LLC · contact@natalizshop.com